I’ve talked about the importance of showing up if you want to build great customer relationships. I used my Borders experience to make that point. I’d like to take that story a step further and explain why not only showing up was important, but that I showed up to explain to the CEO of BordersRead more…
borders
The customer isn’t always right
Building relationships with your customers
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Building relationships with your customers
In the early 1990s I received a call from the CEO of Borders Books wanting to talk about adding a small section of classical music to its stores. He believed that by adding music customers would increase the amount of time they spent in Borders stores. I immediately suggested that I pay him aRead more…
Building relationships with your customers
In the early 1990s I received a call from the CEO of Borders Books wanting to talk about adding a small section of classical music to its stores. He believed that by adding music customers would increase the amount of time they spent in Borders stores. I immediately suggested that I pay him aRead more…
The customer isn’t always right
I’ve talked about the importance of showing up if you want to build great customer relationships. I used my Borders experience to make that point. I’d like to take that story a step further and explain why not only showing up was important, but that I showed up to explain to the CEO of BordersRead more…
Building relationships with your customers
In the early 1990s I received a call from the CEO of Borders Books wanting to talk about adding a small section of classical music to its stores. He believed that by adding music customers would increase the amount of time they spent in Borders stores. I immediately suggested that I pay him aRead more…
The customer isn’t always right
I’ve talked about the importance of showing up if you want to build great customer relationships. I used my Borders experience to make that point. I’d like to take that story a step further and explain why not only showing up was important, but that I showed up to explain to the CEO of BordersRead more…
The customer isn’t always right
I’ve talked about the importance of showing up if you want to build great customer relationships. I used my Borders experience to make that point. I’d like to take that story a step further and explain why not only showing up was important, but that I showed up to explain to the CEO of BordersRead more…
Building relationships with your customers
In the early 1990s I received a call from the CEO of Borders Books wanting to talk about adding a small section of classical music to its stores. He believed that by adding music customers would increase the amount of time they spent in Borders stores. I immediately suggested that I pay him aRead more…
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